Impact of Social Media on a Bottom Line

The infographic above illustrates the growing use of social media and how what’s being said online has a direct link to a purchasing decision. Not only is providing great customer experiences important – to ensure what’s being said about your organization is positive - but as consumer use of social media for brand comments and complaints continues to increase, effective customer service, including dealing with difficult service situations will become essential to success.  It is therefore crucial for organizations to build their culture around providing exceptional service in order to benefit their bottom line.

For more information on best practice strategies and tools to create, implement, and sustain a culture of service excellence at your organization visit

Paula is OTEC’s Marketing, Communications and Technology Project Manager. Paula enjoys travelling and learning about different cultures, primarily through their food. 


Posted: 4/14/2016 10:50:11 AM by Paula Lanza | with 0 comments
Filed under: excellent, media, service, social

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