Tourism Training

Professionally trained service providers can stimulate excitement and demand for everything your destination, region or association has to offer!

For over the past 20 years, OTEC has specialized in developing destination-based training, quality standards and workforce development strategies that will help the businesses in your region build strong, long-term relationships with their visitors.

Most OTEC workshops on this page qualify for funding under the Canada-Ontario Job Grant. For more information on the Canada-Ontario Job Grant please visit

Building the Visitor Experience

This half-day workshop is designed to provide managers and owners/operators with the guidelines and tools to create unique visitor experiences and achieve business success.

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Creating Memorable Experiences

This half day program provides front-line service professionals with guidelines and tools to create memorable experiences for their customers.

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Service Excellence for Diverse Cultures

This program provides tools that will further enhance customer service skills and confidence when providing service to customers from diverse cultures.

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Tourism Excellence Ambassador Program

Destinations that offer Ambassador training programs have front-line employees and volunteers that play a critical role in creating quality visitor experiences.

The result is that visitors who have positive experiences spend more, share their positive perceptions, and are more likely to return in the future.

What makes OTEC’s Tourism Excellence Ambassador Program unique from other training providers?  Our programs are delivered through web-based learning online, which means they are easily accessible, flexible, customizable, and adaptive to the specific needs of your destination. OTEC consultants will work with you to develop a training program to meet the unique needs of your tourism destination. Our program will assist in strengthening the skills and knowledge of your front-line Ambassador team, empowering them with the tools to enhance visitor experiences, brand perception and customer loyalty.

See the impact your destination team members who complete a “Tourism Excellence Ambassador Designation Program” can have as engaging service professionals who enhance service delivery with superior skills and regional knowledge, to create positive, long-lasting experiences for visitors.

OTEC has successfully developed programs for leading North American destinations. Visit Our Portfolio page to read some sample case studies.

Learn more about the Tourism Excellence Ambassador Program now by reviewing our brochure or by contacting one of our consultants.


Prepare your destination or organization for the upcoming season with Service Excellence Dynamics (eLearning)! OTEC’s eLearning course, developed with the most up-to-date service theories, best practices and tools, is a great program for those wishing to achieve excellence in the delivery of customer service in a self-study, flexible format.

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